Wrote and designed 25?minute survey containing 70+ brand attribute ratings to assist
$5B brand in reaching influencers of target segment purchasing
• Brainstormed initial strategic hypotheses for a top?5 US city to attract new businesses;
reflected in interview guide to be used on Fortune 500 CEOs and government leaders
• Aggregated and analyzed industry research and trends to support revitalization of a
$50M CPG sub?brand, resulting in product analogs to be used in a PlayStudio®
• Produced background deck for water non?profit repositioning to educate consultant
team of company challenges, competition, and potential brand white space